HOW TO CHECK GOOGLE SPEED INSIGHTS FOR YOUR WEBSITE
Consumers operate in micro-moments — where they need to know, go, do, or buy in an instant — and they expect your website to load quickly to help them make buying decisions in those moments of need. Thankfully, Google Speed Insights can help you to measure the load time of your site and identify ways to keep prospective customers in your sales funnel.
Think about it: have you ever been in a situation where you needed something right away? Maybe you were really hungry, or your car battery wouldn’t start, or you needed a quick gift for a birthday party; these are all micro-moments. When you were in that micro-moment, it probably didn’t matter where you shopped or what you bought, it just mattered that you could fill your need quickly. Well, the same holds true with your consumers. If they are in a micro-moment, and they find your business in Google Local search, click on your professional website, and learn more about how you can satisfy their need, then that customer is more likely to do business with you!
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WHY IS IT IMPORTANT TO CHECK GOOGLE SPEED INSIGHTS?
According to a recent Google research report, the average time it takes to fully load a mobile landing page is 22 seconds, yet 53 percent of mobile site visitors…
