Published in Bryan Caplan Marketing·Dec 20, 2021Member-onlyScheduling Facebook and Instagram Posts With Business SuiteDid you know there is a completely free tool available that will let you schedule your Facebook and Instagram posts as well as tell you the best time to post them? That tool is called Facebook Business Suite and you probably have it and don’t even know it. For small…Social Media4 min readSocial Media4 min read
Published in Bryan Caplan Marketing·Dec 6, 2021Member-onlyWhy You Should NEVER Buy An Email ListYou can buy anything on the internet these days including email lists and social media followers. If those things are available it would be stupid not to take advantage of them, right? Wrong. It’s established that email marketing is an effective tool for communicating with and converting customers. But to…Email Marketing4 min readEmail Marketing4 min read
Published in Bryan Caplan Marketing·Nov 22, 2021Member-onlyWhy Your Small Business Needs Google AdsWouldn’t it be cool if there was a special tool you could use that not only tells you what keywords to use, but tells you how popular they are, how many people are searching for them each month so that you can get in on that conversation? You can do…Google Ads4 min readGoogle Ads4 min read
Published in Bryan Caplan Marketing·Nov 14, 2021Member-onlyPost On Social Media Like A ProHow long has it been since the last time you checked one of your social media profiles? Probably not very long. Social media is ubiquitous and important, especially for a small business. Social media is no longer a ‘nice to have.’ You have to show your potential customers that you…Small Business4 min readSmall Business4 min read
Published in Bryan Caplan Marketing·Nov 12, 2021Member-onlyIs Google My Business Dead?Late last night, my friend, Kim, emailed me asking what happened to Google My Business? She’d seen the news that Google My Business was dead and had no idea what to do. So did Google My Business go the way of the dinosaurs? No! Google My Business is not dead! It’s alive and kicking with a…Google My Business2 min readGoogle My Business2 min read
Published in Bryan Caplan Marketing·Nov 8, 2021Member-onlyHoliday Season Best Practices For NonprofitsThe holiday season is the most important time of the year for small businesses but did you know it is also a crucial time for nonprofit organizations? According to Nonprofit Tech For Good 31 percent of annual giving occurs in December alone! The end of the year is the biggest…Nonprofit Marketing4 min readNonprofit Marketing4 min read
Published in Bryan Caplan Marketing·Sep 14, 2021Member-onlyHow To Respond To Reviews OnlineChances are someone has looked at your business’s online reviews before deciding to buy from you. As a matter of fact, 97 percent of consumers read online reviews (Businesswire) and 85 percent of those same consumers trust online reviews as much as a personal recommendation from a friend or family…Digital Marketing8 min readDigital Marketing8 min read
Published in Bryan Caplan Marketing·Aug 24, 2021Member-only5 Email Personalization Techniques To Maximize EngagementWe all get a sea of emails everyday from every company we have ever done business with or thought of doing business with. Making your small business stand out in a packed inbox can seem impossible but luckily, it isn’t! The worst kept secret in email marketing is personalization. Personalization…Digital Marketing4 min readDigital Marketing4 min read
Published in Bryan Caplan Marketing·Aug 16, 2021Member-onlyHow To Optimize Your Website For Mobile NowWhat are you reading this blog post on? Chances are it is some kind of smartphone. Smartphones are quickly becoming the main way most Americans access the internet. …Digital Marketing3 min readDigital Marketing3 min read
Published in Bryan Caplan Marketing·Jul 30, 2021Member-onlyYou Should Be Using Google Merchant CenterHave you ever wondered how those products get to the top of a Google Search page before the normal web search results? The answer is Google Merchant Center, Google’s most useful tool you’ve never heard of. Google Search, Google Lens, Google Images, the Google Shopping Tab — these are all…Google Merchant Center4 min readGoogle Merchant Center4 min read
